How Are Florists Faring with Critical Online Marketing Tactics?

The most common question we get from florists all over is: What do I need to focus on for my online marketing? This is a very legitimate question, as online marketing can cover a really broad set of options, and there are always new channels to consider.

Recently, we surveyed florists to find out how they were using and engaging with some elements that we’ve determined to be the most essential. The highlights are presented in the following infographic for your review.

Florist Marketing Challenges Infographic

To create this data set we first researched the greatest pain points influencing florists with their marketing, and then scoured through marketing industry data and publications to (combined with our experience) determine the greatest challenges facing florists when addressing their essential issues.