We are receiving multiple reports from florists regarding unauthorized manipulation of their Yelp listings by a an uncontracted third party. Update: Both Yelp and BloomNation have provided some clarification.
For the sixth year the Memorial Day Flowers Foundation organized the handout and headstone placement of 140,000 roses and summer flowers at Arlington National Cemetery. Thanks to Mayesh, Kennicott Brothers, and other WEFSA wholesale florist members over 125 florists gave out roses at local cemeteries, parades, and from their shops.
…And what your opening line should be Christmas lights are out and so are the carolers. To the florist who works in weddings, these signs mean something very significant: booking season has arrived. At Twisted Willow Design, we book approximately 70% of our weddings from December to early February. How do these prospects come about? …
How To: Leave A Wedding Show With 100+ Consultations Booked Read More »
When people think of marketing, they think of sleazy salesman equipped with lies and snake oil. They think of the unfavorable times that their wallets were gutted by unfulfilled promises. They think of dishonest corporate culture that is filled to the brim cold, often robotic, ideas and slogans. People do not think fondly of marketing.
The most important responsibility of a Facebook marketer is to increase engagement. If you aren’t actively increasing your engagement, then you’re better off spending your time and resources on other marketing platforms. The problem, though, is that it is getting more difficult for small business to capitalize on engagement—there is too many noisy algorithm changes …
A lot has been said about Local SEO recently, especially in the form of targeting your keywords to customers searching for florists in local neighborhoods. To make the most of geo-targeting, you need to find that healthy balance between precision and making sure that visitors searching for you aren’t too limited.
Twerk: A provocative dance styling typified by moving one’s behind up and down rapidly; unfortunately popularized by Miley Cyrus; often promises a lot more than what is delivered. Hint: Your website shouldn’t do this!
Headlines this week: What Makes A Good Deal? 3 Types Of Promotional Emails You Should Be Sending How To GIF Up Your Emails SAF Growth Solutions: You Should Go Customers Ready To Break Free From Recession Habits Memorial Day Flowers Decorates Veterans’ Graves
Headlines this week:
Houston Florist Got By With (A Lot) Of Help From Her Friends
The Most Read Subject Lines
Marketing Metrics That Matter
Getting 60+ Reviews In 30 Days
57 Tips For Better Blog Marketing
Pinterest Introduces Guided Search
HOW STRESS CAN MAKE YOUR LIFE BETTER, NOT WORSE Mother’s Day has come and gone, but in flower shops across the country, the springtime madness marches on. “We are still full throttle with proms, graduations, weddings, Memorial Day, garden center sales and Dominican/Haitian Mother’s Day,” said Rick Canale of Exotic Flowers in Boston, Mass. …
The dust is settling after Mother’s Day week, which means this is the time when florists will be reflecting on and examining the week that just went by. Smart florists will be following the advice of guys like Tim Huckabee and Bill Schodowski who routinely preach having a prompt post-holiday staff meeting to discuss and …
Customers Tell The Real Story About Mother’s Day Satisfaction Read More »
Here is our webinar from April 16, 2014, showing how real local florists can gain a plethora of legitimate online reviews from real customers.
