Social Media

Two tantrums

A Tale of Two Tantrums

About a week ago, the owner of a diner in Maine demonstrated some of the worst customer service conceivable. Perhaps you saw the story, which went viral on social media and many national newspapers, including The Washington Post. In summary: a family walks into a crowded diner on a Saturday morning. Their toddler daughter, stressed …

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Facebook Marketing

Facebook can be used for many things, and sometimes the options can be blinding. Mark Wallrapp, Facebook’s Director of Strategic Accounts, suggests focusing on less to accomplish more. He recommends staying true to the voice of the brand and tapping into people’s emotions. He states that companies need to figure out what they are good at, …

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The Value of Content Marketing

With the advent of social media platforms like Twitter, Pinterest, and LinkedIn, content marketing has become quite competitive. Marketers are constantly looking for new campaign ideas. With over 27 million pieces of content being shared each day, it’s clear that the possibilities are ever-increasing as new technology emerges. Content marketing shapes the way consumers make …

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4 Pinterest Best Practices for Florists

Pinterest is becoming one of the most trafficked and popular social media websites online, and for good reason too: the traffic converts particularly when your niche thrives on visuals. As florists, using Pinterest can significantly contribute to your bottom line.

Ain't nobody got time for that.

3 Ways to Effectively Manage and Optimize Your Social Media Reach

Many florists typically struggle with social media marketing. Not just because it involves frequent participation, but because it also takes up a significant amount of our time. So, what can you do to make your social media marketing more effective and in less time? Most importantly, how can you get even more revenue, increased brand reach and visibility… all without necessarily increasing the amount of time you spend on the platforms? Well, the following practical suggestions should help.

Start Shooting Videos

Okay, don’t let this scare you. You don’t need a video recording equipment, expensive cameras or microphones. If you can afford them, fine. If you can’t, don’t sweat it. Your phone’s camera on a stand will do the trick.

The good thing about videos is that it is real and effective. People get to see who you are and identify the person behind the brand. The days of being faceless entities are long gone –at least for florist shops. Tell a story, teach your audience a unique floral decoration style, show them which flowers are perfect for which occasion and teach them catchy floral arrangements.


4 Social Media Conversations Florists Need to Look Out For in 2014

Social media marketing isn’t just about looking for and identifying smart ways to motivate and keep your audience engaged. Sure, that’s an essential aspect, but it is also about pre-empting their needs or being in their faces as frequently and as unobtrusively as possible. We all know that the best defense is a good offense. …

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