Rome K

Strengthening

How to Maintain and Strengthen Your Online Reputation

Online reviews are important. How important? Based on a recent study with over 1,000 participants, 90% said that their buying decisions were directly influenced by a positive review, and 86% of them said that a negative affected their views about certain products. The quality and quantity of your business’ reviews are paramount. Whether you are …

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The Promotional Email: 3 Types of Emails You Should be Sending to Your List

Email marketing isn’t just blasting your offers to your list. An email list can be used to take care of customer service and retention, brand building, and generating useful data about your client/prospect base. All of this, either directly or indirectly, can lead to more sales. If every email you send to a customer or …

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Email opens

The Promotional Email: The Best Subject Lines to Use for Your Campaigns

The subject line is the primary factor that decides if your emails get opened. If your subject is weak, your email campaign is guaranteed to underperform. The subject line will tell the reader whether he should, or shouldn’t, open your email. It tells him whether he should be curious and read your emails, or it …

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Crafting good email

The Promotional Email: How to Craft Attention-Grabbing Emails

In the previous post in the series, we talked about the philosophy and objectives of an email marketing campaign. We also touched on how nearly every email you send out should either solve a problem or meet a core desire of your audience. This helps to increase the effectiveness of your email campaigns, because it …

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Email Marketing

The Promotional Email: How to Start a Successful Campaign

We all hate spam. The hatred is universal and unequivocal. I have not met one single person who enjoys receiving spam in his inbox. But yet, spam still exists—in shocking numbers. Because of this, many businesses are gun-shy when it comes to email marketing—afraid that they are going to frustrate their list if they email …

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You Need Responsive Design

3 Reasons Why You Should Have a Responsive Website

Mobile sales have usurped desktop sales. This tells us two things:
1) That the mobile trend is now an unstoppable force; mobile sales are likely to dominate technology for the foreseeable future.
2) People are now more comfortable on their mobile devices than on their desktops and laptops.
Ignoring these facts is like knowing a destructive category 5 hurricane is coming to your town, but you refuse to evacuate.
Needless to say, if you aren’t opening up mobile marketing channels, you are nuts; what we today call “online marketing” will be dominated by mobile channels and funnels for at least the next 5-15 years.
The urgency for mobile-compatible website design is apparent. Designers know this. There have been debates on the best way to make a website mobile-friendly—either with a separate mobile site or an all-encompassing responsive design. For a few years, mobile sites held popularity, but lately the opinion has swayed over to responsive design.
The reason: even though mobile sites do have their place, responsive design is the future. Let’s look at the benefits.

Spying on your competition

How to Spy on Your Competitors: The Best Tools and Tactics to Use

The average florist simply doesn’t have the time to use cutting-edge marketing techniques to one-up their competition. The common thought is that it’s good enough to simply create a website, spruce up your social media profiles, snag a decent amount of web traffic, and that’s it. While all of that is fine and necessary for …

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The Best Metrics to Use When Measuring Your Blog’s Success

It’s hard to know if your blog is successful if you don’t track and measure its results and failures. It’s like trying to win a race while wearing a blindfold. You won’t be able to take any real steps forward because you won’t be able to see what’s in front of you.

In your blogging strategy, everything needs to be clear. You need to know what’s working and what isn’t. You need to be aware of what can come in the future. You need to be knowledgeable about what happened in the past. You need to know where you’re wasting money. You need to know the areas where you need to spend more money.

A caveat: Blogging isn’t necessarily easy. Success is rarely born from a random accident. The authoritative blogs you see—the ones that are pulling in hundreds of thousands of visitors consistently—have a system in place that tells them what they’re doing right and what they’re doing wrong. They aren’t making choices erratically; most of the decisions they make have reasons behind them. These “reasons” are really goals that they are trying to meet.