Email Marketing

Are your emails rude?

Are Your Emails Sabotaging Your Customer Service?

There’s a lot of focus in the industry on how to be cheerful and helpful in our phone and in-person interactions with customers. And for good reason—these are critical parts of running a successful retail business. After more than five years of reading Tim Huckabee’s columns, participating in his webinars and hearing him speak at …

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The Promotional Email: 3 Types of Emails You Should be Sending to Your List

Email marketing isn’t just blasting your offers to your list. An email list can be used to take care of customer service and retention, brand building, and generating useful data about your client/prospect base. All of this, either directly or indirectly, can lead to more sales. If every email you send to a customer or …

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Email opens

The Promotional Email: The Best Subject Lines to Use for Your Campaigns

The subject line is the primary factor that decides if your emails get opened. If your subject is weak, your email campaign is guaranteed to underperform. The subject line will tell the reader whether he should, or shouldn’t, open your email. It tells him whether he should be curious and read your emails, or it …

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