Email Marketing

There’s a lot of focus in the industry on how to be cheerful and helpful in our phone and in-person interactions with customers. And for good reason—these are critical parts of running a successful retail business. After more than five years of reading Tim Huckabee’s columns, participating in his webinars and hearing him speak at

Email marketing isn’t just blasting your offers to your list. An email list can be used to take care of customer service and retention, brand building, and generating useful data about your client/prospect base. All of this, either directly or indirectly, can lead to more sales. If every email you send to a customer or

The subject line is the primary factor that decides if your emails get opened. If your subject is weak, your email campaign is guaranteed to underperform. The subject line will tell the reader whether he should, or shouldn’t, open your email. It tells him whether he should be curious and read your emails, or it

In the previous post in the series, we talked about the philosophy and objectives of an email marketing campaign. We also touched on how nearly every email you send out should either solve a problem or meet a core desire of your audience. This helps to increase the effectiveness of your email campaigns, because it

We all hate spam. The hatred is universal and unequivocal. I have not met one single person who enjoys receiving spam in his inbox. But yet, spam still exists—in shocking numbers. Because of this, many businesses are gun-shy when it comes to email marketing—afraid that they are going to frustrate their list if they email