Canadian Florist magazine held its annual business forum Monday, May 30, and invited Meagan Tanner of Google Canada to speak. Tanner, who’s spent nine years working with more than 1,000 small businesses in three countries, described the key to success as being in the right place to reach consumers and having a message that resonates.
Mobile sales have usurped desktop sales. This tells us two things:
1) That the mobile trend is now an unstoppable force; mobile sales are likely to dominate technology for the foreseeable future.
2) People are now more comfortable on their mobile devices than on their desktops and laptops.
Ignoring these facts is like knowing a destructive category 5 hurricane is coming to your town, but you refuse to evacuate.
Needless to say, if you aren’t opening up mobile marketing channels, you are nuts; what we today call “online marketing” will be dominated by mobile channels and funnels for at least the next 5-15 years.
The urgency for mobile-compatible website design is apparent. Designers know this. There have been debates on the best way to make a website mobile-friendly—either with a separate mobile site or an all-encompassing responsive design. For a few years, mobile sites held popularity, but lately the opinion has swayed over to responsive design.
The reason: even though mobile sites do have their place, responsive design is the future. Let’s look at the benefits.
For most florists, mobile marketing is still a tough arena to navigate. Not just because it’s a relatively new marketing medium, but also because figuring out what your audience wants and how they want it can be quite confusing. There’s a lot of guessing and some mixed results. Overall, mobile still shows a lot of …
If you have been following the marketing space and industry, you will know by now that the mobile marketing space is expanding and becoming bigger. For instance, 2013 was considered a great year for mobile marketing. So was 2012, 2011 and 2010. In fact, in the last 4 years, we have seen incremental growth in …
Like it or not, some of your website’s visitors come from people using mobile devices. Unfortunately, you’re probably losing them because your website isn’t optimized for their devices. Recent studies by the Harvard Business Review show that people spend between 12% and 49% of their time either doing some window shopping or actively seeking out products to buy.
Everyone is talking about mobile these days. Not just in terms of the hardware, but also in terms of its sheer reach. Recent studies in 2012 show that there are about 1 billion smartphones, tablets and phablets in circulation globally, new tech start-ups centred around mobile, innovative new conversation media like Whatsapp and Snapchat and …
If you’re not doing what you can to reach out to mobile users, you’re handing your competition all kinds of business. As highlighted in a recent post on the Google Mobile blog, it’s more important than ever to create mobile-friendly websites. Apps and mobile themes for websites are popular solutions, but they generally miss the …