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5 Holiday Merchandising Tips for Ecommerce Websites

With the holidays fast approaching, business owners everywhere are getting their sites ready for the holiday shopping season. If you own a local floral shop, the holidays are a particularly critical time. But with the biggest names in the industry setting aside huge marketing budgets for national campaigns during the holidays, how can you compete? …

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Facebook Marketing

Facebook can be used for many things, and sometimes the options can be blinding. Mark Wallrapp, Facebook’s Director of Strategic Accounts, suggests focusing on less to accomplish more. He recommends staying true to the voice of the brand and tapping into people’s emotions. He states that companies need to figure out what they are good at, …

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The Value of Content Marketing

With the advent of social media platforms like Twitter, Pinterest, and LinkedIn, content marketing has become quite competitive. Marketers are constantly looking for new campaign ideas. With over 27 million pieces of content being shared each day, it’s clear that the possibilities are ever-increasing as new technology emerges. Content marketing shapes the way consumers make …

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