If you have been using Facebook Business Pages to connect with and inform your subscribers, prospects, clients or customers, you might want to take a look at your recent stats, specifically stats from the last 2 weeks.
Lots of people and businesses have seen their organic reach drop and their messages get across to less than 30% of their fans. If yours hasn’t been hit yet, you’re either very lucky or like George Takei, spared of their wrath for the time being. Turns out Facebook recently tweaked their algorithm to limit the amount of reach businesses and fanpage owners have to their audiences. That is, unless you’re willing to pay for it.