When small business looks for ways to attract new customers by joining the ever-expanding internet marketplace, it is important that special attention is paid to creating an internet presence that becomes a real resource for your customers. So far, the focus seems to be on creating a place on Social Media to realize the largest audience.
Sites like Twitter, Facebook, Pinterest and others will give you a platform for greater exposure to possible new customers but at the same time will give you a chance to make a meaningful connection. When your customer comes to depend on your site for valuable information, they will share that information with those they care about and you will have created a brand champion.
Let’s discuss some basic (but vital) ways in which we can best optimize your internet presence:
- Social Media Is King
Today the single best place to find a new audience is on the social media sites. At the same time, the search engines are taking notice and fine-tuning their algorithms to bring their ranking inline with the small business operations on the internet. Your website management team needs to be aware of the changes and updates so that they can better position you to achieve those sought-after high rankings.
- Make Connections
An area which seems to be forgotten as we focus on SEO, is the way in which you can connect your social media sites to increase your potential web traffic. Many will create accounts on a number of different platforms but never connect these various sites together. If a customer finds a post on Twitter, they will then be able to follow it to your Facebook page and on to your businesses website. By linking your accounts, your outreach is magnified.
- Analytics Are Very Important
While some find the tracking of incoming clicks to be tedious or unexciting, these statistics will be a very valuable tool for the website owner by pinpointing how your customers are finding you. This will enable you to better focus on the more productive areas. Make sure your website managers are utilizing any analytical tool that they can find.
Finding that special niche in your marketplace by the proper use of keywords, that have been determined to be the most effective, is like opening the door and letting the customers come streaming in, hungry to buy. Using the online keyword tools can sometimes result in too broad an arena. Find an expert that will go that extra mile to find all the variants and is continually fine-tuning your keyword strategy.
The final tip we want to pass on is one you may be very familiar with already. Content is still the best area in which to focus. A florist business is uniquely positioned to be able to offer fresh content almost continually. Images of your products and helpful and relevant blog content will practically guarantee that your online marketing efforts will result in success.
When you are ready to bring your website dreams to fruition, contact us and we will get started today!