Instagram is quickly becoming the place to be for top brands. 40% of global companies are now using Instagram. That’s still much lower than the 98% adoption rate of Facebook, but the number of Instagram users is steadily climbing. Instagram’s intriguing filters could be the perfect showcase for your floral works of art. In fact, Instagram’s visual nature makes it a natural match for florists trying to engage their customers and market their shops online. If you haven’t yet joined the Instagram trend, here are some tips to keep your business from being left behind.
Tell Your Story
It would be easy for florists to fill up their Instagram feed with pictures of beautiful flowers and arrangements. Brands who use Instagram effectively, however, find ways to tell their own story. It’s like finding your voice but with pictures. Use pictures to give your customers a glimpse behind the scenes: shots of calla lilies sitting in the coolers; your staff making arrangements; a bride oohing over her bouquet. Let the pictures tell the stories not just of your flowers, but of the people who love them.
The basic rule of Instagram is the same as with all other forms of social media: it’s about engagement, not sales. Follow users who follow you. In doing so, you can use Instagram to listen to what customers are actually saying about your service and others like it. Using hashtags wisely can also help you contribute to and drive the conversation. Don’t overdo it with the hashtags—you don’t want to look spammy—but using a few relevant hashtags will help you connect with users who have similar interests and help those users find you. You can also use Instagram to showcase what your customers are saying. If followers share pictures of your arrangements on Instagram, print the images and display them in your store or share them with your followers. As you engage your customers and drive conversation, sales will organically follow.
Hold a Contest
One of the best things about social media marketing is when you get your customers to do the marketing for you. Contests are a great way to get that momentum going. You might ask users to post images that define seasons or themes: #fall, #romance, #beauty. Perhaps you might ask customers for pictures of themselves with their favorite flower or shots of what’s on their Valentine’s Day wish list. Many brands are finding that Instagram contests are a great way to draw followers, build engagement, and tell their brand’s story.
If top brands are flocking to Instagram, doesn’t it make sense that your business should be there too? If you are looking for more online marketing strategies for your retail florist’s shop, Florist SEO is here to help. Contact us to learn more about how we can help you improve your SEO strategy.