Whether you’re a brand new business or you’ve been in the neighborhood for years, it can be tough to stand out from the competition. There are other local shops to contend with, on top of the increase in online floral businesses.
Here are nine business tips to help you get your name out there as a retail florist.
1) Have a noticeable online presence. You can get a customized website and make sure to develop some quality content. Use social media tools to your advantage by being visible on Facebook, Twitter, Pinterest, and LinkedIn, and participate in other groups in the floral industry.
2) Run special promotions to attract customers. Periodically offering coupons or discounts will generate new business and remind regular customers of your presence.
3) This probably goes without saying, but list your shop in all local business directories. Many people fail to take advantage of all of their area publications, especially the online editions, most of which offer free listings.
4) Ensure that people recognize and remember your brand by having a business name and/or logo that stands out. If you have a delivery van, use it to your advantage. A unique mobile advertising campaign could push you far ahead of your competition.
5) Focus on important events and holidays. Graduations, Mother’s Day, and several other holidays generate a tremendous amount of business for retail flower shops.
6) Send free (surprise) arrangements to local businesses. This is a great way to get word-of-mouth advertising and referrals, especially if you’re relatively new to the area.
7) Offer some freebies for certain events, such as a non-profit fundraiser. You’ll be “doing good” by supporting important causes and generating good PR for your business.
8) Create flyers, posters, and product guides that contain useful information for your customers. Establish yourself as the most knowledgeable and experienced florist in the area, while remaining accessible to the local community.
9) Most importantly, perfect your elevator pitch. From a recent Microsoft Business article:
The whole idea behind a great elevator pitch is to intrigue someone. It’s an ice-breaker and a marketing pitch — all rolled into one. Your elevator pitch must have a hook. “I own a flower shop downtown” doesn’t hold a candle to “I’m a specialty florist who deals in rare, South American tropical flowers that bloom in the winter.”
Once you have these strategies in place, contact us to find out more about SEO and ecommerce solutions for your florist business. We can help you expand your reach and achieve better online results.