The upcoming holidays are some of the biggest months for florists. As a retail florist, it may seem difficult to compete with the online order gatherer giants.
The biggest advantage for customers finding you online is they can save a lot of money not going through a middleman.
The good news is changes to the internet are changing the way consumers buy products and now, more than ever, it may be easier than you thought to use online marketing to gather some of the business that used to go through OG’s.
One of the best strategies to use is to optimize your local listings.
Let’s say a client in San Francisco wants to send flowers for Thanksgiving to his mother in Baltimore. He probably isn’t going to call a local florist – he’s going to go to the internet and search for florists in Baltimore.
When he types in his search, does your company’s name appear?
A lot of people feel better doing business with companies that have received good reviews from their customers.
What kind of reviews will this person find about your company?
People like to know what they are buying. When someone spends $50, $75, or $100 on an arrangement, they’d like to have an idea what they are buying. One florist might be offering a small arrangement for that price whereas another’s could be large.
Are you using your website to convey what customers are buying?
Many people who send flowers like to speak with the person who will be creating their arrangement. It’s reassuring to know that a real person who cares about their work is putting together their order.
Is it easy for him to find your contact information?
Many customers buy flowers as a ritual
“It’s mom’s birthday, let’s send her some flowers”
“It’s our anniversary, better send my wife some flowers”
And, a lot of the time, they don’t keep a record of who they ordered from the previous year, so the next year, they will call a different florist.
Are you capturing this data and a way to reconnect with clients who do this?
These are a few of the things a local florist can do to capture more business from out-of-town buyers.
For more useful tips on marketing your florist shop, or to discuss your particular situation, please contact us.