You may be wondering why so many small businesses are using blogs as a form of online marketing. It may seem weird to dedicate so much time and effort to something that doesn’t directly bring you income. The truth of the matter is, a blog can help direct customers to your business and create very tangible sources of income and savings.
Blogs legitimize your knowledge and allow potential customers to know more about you. By educating your customers, they become more engaged and trusting of the information that you provide.
While some customers prefer to buy local, others might be more inclined to purchase from you if they see a blog where you provided a funeral arrangement to a local family in need, for example. A blog allows you the opportunity to brag about your business in an informative and newsy fashion.
Blogs are quoted by other websites. Whether the directing traffic is local or not, this will increase in business for local customers and those out of town. In addition, if you have an informative and educational blog, it may be followed by readers around the globe, who look to you for expert advice and guidance. You become a well known expert in your field as readers share your blog with those around them.
Blogging is a low cost form of advertising and allows your business to have a presence on the web. In addition, the more you learn about Search Engine Optimization (SEO) to drive traffic to your blog, the more popular your blog (and business) will become. But, for a blog to be of any SEO benefit, it should be located on your main domain, not a separate domain or third party blogging site (ex: www.myflorist.com/blog/ not myflorist.blogspot.com, and not myfloristblog.com).
Blogging is easy. When you think about changing something on your website, depending on your set up, you might need to contact the website designer or webmaster to make the change, which takes time and effort. Making quick updates to your offerings or changes to your blog is simple, easy, and brings immediate results.
For more information on how to make online marketing a cornerstone of your floral business strategy, please contact us today!