In a time of incredible advances in technology to build businesses, social media has become a prime avenue for adding customers. If you have not yet capitalized on this free form of advertising, you’re missing out on an incredible opportunity to reach a large amount of people in a fraction of the time you would spend on traditional advertising methods. Facebook, which is one of the “giants” of social media, is an excellent place for retail flower shops gathering that all-important Internet following.
Chances are pretty good that you probably already have a personal Facebook page. In fact, Facebook currently has over one billion users, as of the end of October. Originally, experts did not believe they would see that number until the beginning of the new year. But as the site continues to grow in its popularity, it’s no surprise that the one billion mark was hit early.
Because you are probably already familiar with Facebook, using it to your advantage to help grow your business makes a lot of sense. Your current network of friends is a great resource for you, and many of them will probably gladly help you get the word out about your flower shop.
With the holidays quickly approaching, many will be considering giving their loved ones the gift of flowers. By advertising your specials on Facebook and continually getting your flower shop’s name in front of potential customers’ eyes every day, you’ll boost your sales for this upcoming season. It all begins with a simple status update that calls attention to what you can offer your customers that other flower shops in your area cannot.
Take care of your Facebook page and it will take care of you. All too often, businesses start to create their Facebook page and then end up abandoning it in favor of other projects or more pressing issues. As long as you add beautiful pictures (which you share on a regular basis), keep your store hours prominiently displayed and updated, and make sure your contact information is always correct, you’ll find Facebook and incredibly helpful advertising tool.
For more information about how social media can help you grow your retail florist business, contact us today!