Social media networks are a goldmine for businesses. They can connect customers to your business, offer a way to share valuable content and media, connect with your business’ blog, and in general, boost every aspect of your online marketing strategy. They’re growing as well – Facebook just reached one billion users, according to CNN’s Aaron Smith.
Carefully choosing which social media networks to use is integral for any business. While you don’t want to overextend your efforts, there is a balancing act present. Limiting your business with too few social networks can also be a concern.
Florists could, for instance, take advantage of the growing network of Pinterest. Described as the “new black” by Rimma Kats, it is emerging as a major player in this area. And due to the obvious relevance of high-quality pictures on Pinterest and the products at florist shops, there is some promise here.
Take Sephora, who has Pin It buttons on all 14,000 products on its company site. By catering to customers that like to interact with its offerings, companies can leverage this audience and social media site. Add a link on the picture and it can help drive traffic and have a viral effect.
Consider which social networks could fit into your business strategy. Perhaps a site like Pinterest could generate interest in your business, and offer cross-marketing opportunities with your site, blog, and other social networks. Contact us for more information on the world of online marketing, and how to make the most of it to improve your business.