Anyone can turn on their computer these days and go on an exciting shopping trip on the other side of the world. While this gives consumers choices that have never been available to them before, online shopping can also involve a lack of personal connection between the consumer and the merchant. Because people are more likely to become return customers in environments they’ve felt comfortable in, it’s important for small business owners to cultivate personal connections between themselves and customers even if they never actually meet face-to-face. Using social media is an excellent way for them to do this.
Because almost everyone uses Facebook these days, it’s an excellent resource for business owners who are trying to increase and maintain their visibility. Daily posts will help create and maintain connections between existing customers as well as generate new interest in a company’s products and services.
Facebook posts by small business owners should be relevant to the company in question as well as informative and fairly well-written. Improper usage of grammar as well as poor spelling will make reflect badly on a company’s professionalism. Although it’s important to be businesslike, however, well-placed personal touches are the key to cultivating a loyal client base.
Engaging clients in conversation is a great way for business owners to make personal connections. Posting a question on a daily basis is an effective way to invite guest participation on the page. For instance, a small business that specializes in selling culinary herbs and spices might post questions asking customers to comment on their favorite ways of using certain products.
Another great way to encourage customer interaction is to sponsor a weekly or monthly contest where clients can win promotional items. Prizes need not be large or expensive, just things that are good quality and fun. This sort of thing will keep customers coming back. Business owners should keep in mind that whether shopping online or in a brick-and-mortar store, customers return to the places where they felt most at ease and even had some fun.
Hard-sell tactics don’t work well with social media, but good quality photographs of merchandise made easily available is a good way to generate product interest. The Internet is largely a visual world, and colorful pictures often sell themselves much better than descriptive paragraphs can.