Take a step back from in-depth SEO, website referral metrics, and the sweet spot for your PPC campaign. Or, for beginning businesses in the online world, start here. For either case, it pays to approach the basics that lead to online marketing success.
According to Carolina Miranda, there are three important components that can lead to impressive success in online marketing:
- Web Design: Your website should clearly define what your business does, forming the “hub” of activity. Strong optimization practices and social media integration are important here. The bottom line is that your web design informs and attracts customers to take action.
- Content Marketing: Creating text, slides, podcasts, and video that is not only shareable, but actionable, can be a great help in getting individuals to connect with your business. Content marketing can fill your blog, social media avenues, and go a long way to converting readers into customers.
- Social Media: Miranda notes that while only 14 percent of consumers trust advertisements, 90 percent trust a testimonial from a peer. This is a small look into the power of social media. These networks allow you to connect followers to your website, aiding in traffic and generating interest. Social word-of-mouth is very powerful.
How will your business carry out these three goals? Or, for established online presences, how is your business doing on these fronts? These areas represent a powerful measuring stick for online marketing success.
If you want to learn more about online marketing, please contact us. We’ll be happy to answer your questions.