The Internet plays a huge part in the way people do business these days. Online revenue has grown more than three times faster than your more traditional sales. This includes the floral business as well. In fact, one of the more popular online ecommerce shopping categories is flowers with approximately 90 percent of the US and Canada florists owning a website. Although flower lovers are still able to go to their neighborhood florist shops or pick up the phone to order a bouquet, checkout sites provide 24/7 store operation which is why most of the bigger companies are using them.
Your main goal with running a floral ecommerce site is to convert as many site visitors into paying customers as you can. One of the leading issues with losing potential customers is checkout problems. Having a smooth checkout operation on your business website is crucial and many small business owners have not learned the basics yet.
Tips to Enhance the Check Out Process of your Floral Ecommerce Site
1. Ask your family, friends and colleagues to browse around your ecommerce site and make a small purchase. Then have them give you feedback on how the checkout process went.
2. Make it simple for your customers to buy from you. Be sure your “buy now” button is visible and easy to locate. The navigation and flow of your checkout process should be smooth and straightforward.
3. Make sure you optimize your website for both desktop and mobile platforms. By utilizing the ‘responsive design’ technique, you will be tailoring your website for both platforms which will allow you to cater to both types of users.
4. Streamline or guide your users to the checkout and eliminate any type of redundant pages, obstacles or distractions that may slow down or even stop the checkout process.
By following these four tips you will increase your conversion rates of your floral site and make it easier for your customers to navigate and make a purchase. For more information on ecommerce services, please contact us.