Essential Marketing for Florists

SEO in 2013: What You Need to Do to Survive?

Since Google is currently the dominant search engine in the world, all webmasters should learn how to please Google if they want to master Search Engine Optimization. However, since Google keeps changing its algorithm, it is not easy to stay on top of the game all the time. Many business owners are inexperienced and rush to getting the fastest result by hiring a SEO company that utilizes black hat techniques. And the result? Those business owners find their sites getting blacklisted faster than they could even imagine. With the recent changes Google makes, as a business owner, you need to know some basic techniques to keep your site on the safe side and remain competitive for a long time to come.

Slow But Genuine Link Building Techniques

Although black hat techniques may seem so tempting at first sight, the long-term consequences are simply not worth the try. If you are currently in the dark about what kind of SEO techniques your SEO company is using, you should start finding out today. Although white hat link building is slow, it will pay off in the long run. Once your site starts to see an increase in ranking, the ranking is totally genuine and safe. With white hat link building, you will not have to lose sleep every time Google rolls out a new update.

High Quality Content

No matter how many changes have been implemented, Google has always loved and will continue to love high quality content. Invest your time or money on high quality posts and you will see a boost in readership almost immediately. High quality content also gets shared more often on social networks, therefore helps you build your brand online. If you are in need of a good seo strategy, contact us us today and we will help you.

25 thoughts on “SEO in 2013: What You Need to Do to Survive?”

  1. Thank you for this post. As you explained, I think that the quality of the content is even more important now. By having great content a blogger may decrease the bounce rate on his/her site. Moreover, this blogger may increase her chances to have new RSS subscribers or return visitors. This should make also lower the dependence on Google’s traffic.

    1. I do definitely see the need to ensure that the bounce rate decreases. It’s really bad for business. You basically want to give customers what they need and they will give you what you need…business.

  2. Is there a possibility that another search engine will take over the industry? Or probably there will be a newcomer that will really make a sound?

    1. According to me there is no other option,because google has already dominated the world, as finest search engine.I dont think that any other search engine can compete with google or come across the industry.

  3. Creating high quality content may be a lot of work, but it benefits you in the end. Google will always be willing to take quality content. This will never change.

    1. I agree completely! It’s important to create content around what you love and this will make it quality content by default. Google will definitely rank you high, based off of your high quality and relevant content.

  4. Thank you for this posting.As it has been explained about the matter of quality,According to my point of view a blogger must provide a good and valuable information with less content,which can increase the quality of site automatically.A good quality information, which is necessary for public, can give good response to the bloggers site,as a result site will be appriciated as good one.

    1. Yes. I agree. No one likes to read a lot of fluff. Keeping it simple is the best measure for business right now. As long as you have quality content that people are actively searching for you are in business!!

    1. Well. Now we are in 2013 and I can definitely see some trends with video marketing beginning to take precedence, since video is so engaging.

  5. I agree with you. I think the criteria for link building is becoming more oriented towards places which can provide quality visitors.

    In order to keep those visitors, one needs good content. When visitors share that content, the site gets jet stronger in both readership and SERPs.

  6. There are so many ways that one can optimize on their site. It’s important to hire a SEO company to really make sure that it’s done well though. The last thing you want to do is deal with the hassle of investing lots of time into optimizing keywords that do not work.

    1. A good SEO company, to be specific. Since hiring their services would entail the cost, we also need to evaluate and ensure that the returns would compensate the cost.

  7. Good read – the content section is the most important in my opinion. Building quality content and making sure you use relative titles & keywords in your code.

    Google Webmaster Tools is a really amazing tool that assists with google indexing. Submitting your sitemap gives you a great insight to google’s spiders and what they are seeing on your site.

  8. There is absolutely no doubt in the fact that you shall need high quality content for your website to engage with quality visitors. But its entirely false to say that black hat methods are not good. Its just that its meant for the professionals, and when its done by the amateurs they may be seeing results that they make not like.

  9. Great content alone will not get you to the top of the serps. Don’t believe me? Spend some time over at the Google support forums and count the number of webmasters and business owners who are complaining about their displacements since the last Google update (penguin, panda, etc.). I think that everyone’s seo strategy should include alternative sources of visitors, like social media and offline methods.

    1. Great input on the alternative sources of visitors. We should not really rely on a single source of traffic alone.

  10. Content is the most important aspect of proper SEO. Google has already said that it will penalize websites with heavy SEO but that doesn’t touch content. Content is what the main need it, if you focus 90% of your tactics on fresh and unique content, I promise you will rise in rankings in search. I have successfully done this with all sorts of different websites. Sure, relevant back link building is important but content is and will always be king.

  11. As a few other people have mentioned, I have found the best way to deal with Google, and stop relying on them completely. I have found there are faster and and easier ways to generate traffic to my website, then doing SEO. One example, is Facebook. You can bring thousands of visitors to your website, if you know how to promote your business on Facebook the right way.

  12. Yes, quality content is the only way. We can’t predict or second guess what alleged “loopholes” will work to bolster our ranking in Google and it is so risky to do so.

    Quality content means we are writing for the reader and giving the reader a reason to return to our blog or website is the key. More and more these days the Web is interactive. We never know when or how something we write may go viral. One of our readers may share it on Facebook, Twitter or some other social media, and we reap the benefit of a rise in traffic.

  13. I’m very curious to see what white hat link building means in 2014. Does it still mean what it always did or have things changed a lot in these past 2-3 years? I totally agree that the best way to do things is to offer your target market the best content possible.

    In some instances it would be better to just forget about Google and rankings all together and just focus on the important side of the business which is people. Catering to their needs will keep your business alive no matter of Google’s updates.

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