I want to kick off the new year by encouraging all our readers to approach your business with the right mindset. To that end, I’m going to share a pearl of wisdom from a recent post by Seth Godin titled “True Professionals Don’t Fear Amateurs“.
Talking about the effects of a lowered barrier to entry in businesses that previously required training and expensive equipment, Seth says:
The insecure careerists fought off the amateurs at the gate, insisting that it was both a degradation of their art as well as a waste of time for the amateurs. The professionals, though, those with real talent, used the technological shift to move up the food chain.
When the world around you is changing you have the option to change with it, or to fade into obscurity moaning about the good old days. As a professional you have the skills and expertise that no amateur can match – but they have a passion for what you do. So should you fear the potential damage to your business, or proceed with confidence acting like you really are at the top of the food chain?
This is why I can only smile every time I see another florist, wholesaler, spouse-of-a-florist or some such person jumping into the SEO For Florists market. At Strider, we don’t fear the amateurs, we just just keep on rolling providing great, effective service to our clients that the amateurs just can’t match.
Walk proud, florists, and don’t fear the hobbyist and the unlicensed Basement Betty. Look for revenue opportunities related to them, but most of all conduct yourself like a professional and the wisest customers will know the difference.