These days, there’s hardly anyone who doesn’t update their status on Facebook, tweet, or take selfies and upload them to their Instagram account. This is the world we live in. It’s the world where social media rules. And any business that isn’t taking advantage of this huge opportunity is literally leaving wads of cash on the table.
Social media marketing when used effectively can create a horde of raving fans, product and service evangelists, and most importantly, increase your profits tremendously. According to Mitch Joel, author of Six Pixels of Separation, “Your brand isn’t what you say it is … it’s what online sources and social media say it is.”
Your brand isn’t what you say it is … it’s what online sources and social media say it is.
I couldn’t have said it better. In that single sentence lies the dilemma of most businesses. How can you as a florist get people to say only good things about our business on social media platforms? The following tips are good starting points.
Avoid Over Promoting and Selling too Much
Social media platforms are meant to help people connect with and engage with each other. So, blatant selling all the time can backfire. If anything, tone down the sales messages and focus on building and connecting with your audience.
You can do this by delivering awesome value each and every day. Popular social media expert Gary V calls this the Jab, Jab, Jab… Right Hook Process. You keep delivering excellent content day in, day out and then one day, Bam! You present them with an irresistible offer.
Guess what happens next? The orders start trickling in, then they start flowing and next thing you know, you couldn’t stop the flow even if you wanted to.
Engage, Entertain and Energize
Yes, the 3 E’s of social media. You must make a commitment to engage with your audience, entertain them and energize them. People love businesses and individuals who can do all these three things. It doesn’t have to be all serious every time.
Sure, posting those insightful quotes is good. But, how about making them laugh? I’m willing to bet that doesn’t happen enough. There’s a reason funny gif pictures and jokes get shared over and over again. It’s because people can chill out and just have a laugh.
Learn how to entertain your audience. Create comedy slots, make a fool of yourself, be hilarious… it doesn’t matter. Dare to be different from all the humdrum and stoic businesses out there. All that matters is that your audience sees you and your business as amazing.
Be Real and Authentic
The secret to being different and unique lies in being real and authentic. If most florists understood this, they would know that there’s enough room for everyone. Create a business and an image that is real to your audience.
Having a great day? Let them know. Having a bad day? Tell them. People want to deal more with the small business owner than the big corporations. Dare to stop the fakery and start being yourself.
Want to talk about flowers, talk about them like you’re auditioning for the X-Factor. Learn how to force optimism even when you don’t feel it. Like it or not, people can perceive your optimism, even when it’s coming from behind a keyboard.
This is how you can rule your social media platforms. I know you were probably expecting me to tell you where to get likes, how to share content and all that. While they’re all okay, I’ve just given you access to the core of social media marketing success. If you adopt these three tips, I absolutely guarantee that all the other things will naturally fall in place.