Many florists typically struggle with social media marketing. Not just because it involves frequent participation, but because it also takes up a significant amount of our time. So, what can you do to make your social media marketing more effective and in less time? Most importantly, how can you get even more revenue, increased brand reach and visibility… all without necessarily increasing the amount of time you spend on the platforms? Well, the following practical suggestions should help.
Start Shooting Videos
Okay, don’t let this scare you. You don’t need a video recording equipment, expensive cameras or microphones. If you can afford them, fine. If you can’t, don’t sweat it. Your phone’s camera on a stand will do the trick.
The good thing about videos is that it is real and effective. People get to see who you are and identify the person behind the brand. The days of being faceless entities are long gone –at least for florist shops. Tell a story, teach your audience a unique floral decoration style, show them which flowers are perfect for which occasion and teach them catchy floral arrangements.
These are just some of the things you can do with video. When you’re done, upload to Youtube, share on Facebook, tweet the video link and syndicate it. Do this once a week and you’ll have at least 52 videos at the end of the year that your audience would appreciate.
Automate as Frequently as Possible
Here’s the thing: you’ve got just 24 hours a day, 12-15 of which is your waking period. And of the 12-15 hours, you have just 8-10 for work. The rest is for family, relaxing and other extracurricular activities. If you’re like me, you often wonder where the day went.
So, what do can you do to get the most out of your social media marketing every day?
Simply automate the process.
If you own a WordPress blog, simply get some sharing plugins – there are loads of them and some won’t even cost you anything – and install on your blog. If you’re skeptical about installing plugins, simply use the tools at IFTTT.com. IFTTT stands for If This Then That. Essentially, you can configure the tool to automatically share your content to designated platforms and social media sites every time you carry out a specific action.
Create Epic, Evergreen Content
The fastest way to get more shares, likes, tweets, pins and “pluses” is to create truly outstanding content. I know you’ve probably heard this many times, but it bears repeating. Let your content mantra be “Only the Best”.
The thing about evergreen content is it never stops being relevant. A few weeks from now, a few months, even a few years… some people will need that information. There are varying opinions about the frequency of posts and content on a blog or website.
Honestly, I don’t think the frequency matters as much as the quality. If you can create quality content pretty quickly, by all means post frequently. If not, 3-5 times a month is perfectly fine. Unfortunately, creating relevant and timely quality content takes time, requires a lot of research and considerable editing. But it is totally worth it. Get content ideas from your community, kind of like what Ryan did here recently.
If there’s some conversation going on in your community about an issue, write a well-informed piece and chances are your colleagues will spread the word about it. One more thing, try not to obsess excessively over its perfection. Once you’ve gone over the piece a couple of times, you’re good.
Lastly, share and engage with your audience at very optimal periods. Kissmetrics has an interesting infographic on the best times to share content and connect with your audience.
If you do this, you’ll find that your social media marketing will take less time and generate even better ROI for your floral shop.