Facebook’s recent changes haven’t been encouraging. Small businesses are losing access to at least 80% of their fan base and people suddenly have to pay if they want to get a message out to all their fans and friends on Facebook.
This has in turn led many to wonder if it’s even worthwhile anymore. In fact, it would appear that many are seemingly jaded about using Facebook. To make matters worse, it does look like lots of users are leaving in droves. A recent news article showed that over 11 million young adults and teens have left Facebook since 2011.
While 11 million teens and young adults may seem minuscule compared to the 1.2 billion Facebook users across the globe, the truth is that less and less people are using Facebook today as frequently as they did in 2011.
So, is including Facebook in your marketing mix still worth it? Can you still get some bang for your buck? So, for your commodity, products and services, can you get some decent returns on your ad spend and/or sweat equity?
After all, there are over 200 million users in the US and Canada combined. That’s a huge market right there, even if they seem unenthusiastic at the moment. And some, if not all of them probably like flowers or would want to send flowers to their loved ones on Valentine’s Day and other special occasions.
So, should you still bother with Facebook? That will depend on a few very important factors:
Is there a market available for your product? Is there an audience there that truly needs your products and services? Are they passionate and really willing to do business with you? Can you find them? Are they accessible, qualified and targeted? If you answered yes to over 70% of these questions, Facebook is a must-have marketing tool for you.
This is usually an off-shoot of market viability. If people love and need your business, products and services, they will be willing to work with, talk to and relate with you easily. They’ll want to hear from you, buy your flowers and connect with you.
How Can You Maximize Facebook’s Audience?
Honestly, this article won’t be enough to teach you everything you need to know. However, if you need a few ideas that’ll help jumpstart your Facebook marketing campaign, then you need the following:
- 1. Organic Ranking and Marketing
This usually entails a lot of hard work. You’ll need to find your audience get them to join your fan page, do stuff that’ll help make your Fan pages popular and well liked. Or you could simply find data vendors. There are people with thousands of fans on Facebook who are willing to sell them to you for a price. If you are willing to go that route just know that there are some associated risks that go with that.
- 2. Paid Ads and Lead Generation
If you have some cash to spare on Facebook advertising, this is probably a smart way to go. It’s as simple as setting up your fan or business page, buying some ad spots and directing the traffic to that fan page. Quick tip: if you’re going this route, make sure that your fan page is very attractive. That way, your visitors get to stay and become your audience.
That said, there are brands that are doing well on Facebook. I’ll recommend that you study their tactics, adopt them, tweak and improve o them and then deploy them. Why reinvent the wheel when 70% of the work has been done for you? Good luck with your marketing efforts.