Essential Marketing for Florists

Fabulous Flower Fest Coming Soon to Virginia

In less than two weeks, a farm in Northern Virginia will host a floral jubilee unlike any other event in the industry.

Called Flowerstock, a riff on Woodstock (the famous 1969 music festival), it features demonstrations from 13 revered designers, merchants selling sundries such as antiques, linens and jewelry (useful items for staging photo shoots or elevating your event work), live music, food trucks, campfires and “glamping.”

Jodi Miller Photography
Jodi Miller Photography

Holly Heider Chapple, a renowned designer and instructor who travels globally to lead workshops, purchased Hope Farm a little more than a year ago with the intention of holding floral retreats. At Hope, flower lovers study the art of floral design in a pretty, pastoral setting.

Flowerstock guests will arrive on October 16, with festivities running on the 17th and 18th. The price is $825 for both days of presentations or $425 for one. For an extra $250, guests receive flowers to make their own designs.

Photo by Jodi Miller
Photo by Jodi Miller

“We’ve assembled some pretty prestigious designers,” Chapple said. “Some of their workshops run $3,000 to $4,000. So this is a unique opportunity to learn from several brilliant people for a reasonable price.”

Jodi Miller Photography
Jodi Miller Photography

A carriage house on the property will serve as a “chat room,” where guests can talk with designers in between sessions.

Accommodations will include heavy duty tents equipped with a battery-operated lantern and a real bed with down comforters (which are about 1,000 more luxe than what Woodstockers experienced!).

Mimi Rieger, an internationally known yoga instructor, will lead guests through sun salutations and warrior poses.

The celebration will conclude with a dance in a barn.

“It’s going to be a fun and inspiring event,” Chapple said. “I can hardly wait!”

Flowerstock instructors include:

  • Ariella Chezar
  • Joseph Massie
  • Naomi de Manana
  • Robbie Honey
  • Nancy Teasley
  • Kelly Marie Thompson
  • Lisa Waud
  • Sherry Spencer
  • Pat Roberts
  • Lauren Anderson
  • Rachel Bridgwood
  • Susan McLeary
  • Holly Chapple

Spaces are still open. Click here to apply.

 

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