Essential Marketing for Florists

AFE Launches #FlowerLoveVideoContest

Do you love flowers? (Of course you do, or else you wouldn’t be reading this!) The American Floral Endowment wants you to capture your passion for petals in a short video.

AFE’s #FlowerLoveVideoContest launched October 12 and runs through December 8. Contestants may enter a video up to 60 seconds long for the chance to win $4,000.

The idea came about a few months ago, said AFE Executive Director Debi Chedester. The Floral Marketing Research Fund, an arm of the AFE, had a committee meeting to discuss ways to promote flower consumption in a way that would help every segment of the industry.

“The point came up that some businesses, especially small retailers, may have a very small marketing budget — or none at all,” she said. “So we wanted to do something to provide them with material they can share.”

All contest entries will go into a master video library, which florists can mine to use in their own social media posts, Chedester said.

“We’re hoping to get a lot of submissions that show everyday flowers, so there are a lot of opportunities for florists to share them all year,” she said, adding that footage from last week’s Petal It Forward events would be very appropriate.

There are three ways to enter:

  1. Upload a video to http://contest.endowment.org.
  2. Tweet a video with a caption and include the hashtag #FlowerLoveVideoContest.
  3. Upload a video to Instagram with the hashtag.

(Note: If you upload the video to social media — which will help spread the message of “flower love” with consumers — be sure your accounts are made public.)

A selection committee consisting of members from AFE’s Young Professionals Council and other industry professionals will evaluate videos’ originality, quality and commercial appeal. The committee will name finalists and the public will then vote to determine the Grand Prize winner.

The entries that come in 2nd and 3rd place will receive an honorable mention and $500.

The contest is sponsored by Asocolflores. It is eligible to everyone except for employees of the Society of American Florists.

 

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