Essential Marketing for Florists

FTD Campaign Celebrates Inspiring Women

Throughout the month of March, FTD is urging people to recognize the influential women in their lives and show their appreciation with flowers.

The company kicked off its campaign, #ILooktoHer, on March 8 (International Women’s Day). Volunteers huddled around a retro van from 8 a.m. to 4 p.m. to shower 5,000 women in downtown Chicago with surprise bouquets. Former Chicago Bears star Izzy Idonije joined in the fun. FTD also conducted an online sweepstakes and encouraged individuals to post personal stories on social media, tagging the women who inspire them and marking it with the hashtag #ILooktoHer.

 

The celebration picked up three days later at the Philadelphia Flower Show, where FTD welcomed guests at the the main exhibition entrance, again with free bouquets. There was a stunning live floral wall that spelled out #ILooktoHer, offering visitors a superb photo opportunity. Naturally, FTD reps encouraged them to post pictures on social media, tagging women who inspire them with thankful messages using the hashtag #ILooktoHer.

During the show, FTD Lead Floral Designer Andrea Ancel hosted a Facebook Live segment.  Angel, along with guest floral designers, interior designers and artists, brought to life the exciting floral trends for 2017.  After each design segment, FTD gave away arrangements from the stage to lucky women in the audience. (This will continue until the flower show’s conclusion on Sunday, March 19.)

“At FTD, we understand that we all have women in our lives who push us to be stronger, challenge us to be better and motivate us to be everything we are,” said FTD.com Senior Marketing Director Dan Spellman. “Last year, we partnered with the Sun Valley Group to bring this sentiment to life during International Women’s Day at the Philadelphia Flower Show.  We decided to focus our efforts around asking everyone to use the hashtag #ILookToHer as a means to recognize the influential women in their lives.”

“The reception we have received in Chicago, Philadelphia and across the country (as we highlight the hashtag throughout our Designer Studio segments on Facebook Live), has been fantastic,” Spellman added. “We will continue to use the hashtag to identify inspirational women across the country through Mother’s Day.”

 

 

The campaign isn’t just for consumers though. Through May 3, FTD florists can enter an online sweepstakes for the chance to win two roundtrip airfare tickets. Simply upload a photo of the woman in your life who you look to for love, support, comfort, etc. at FTDi.com/ILooktoHer.

 

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