In advance of Jennifer's webinar on Tuesday, I decided to take a few minutes and clean up my blog roll (the section of the blog where we link to other flower/florist bloggers.)
Your blog roll can help readers get a feel for the kind of 'company you keep' and can also help other bloggers be found.
During today's cleanup, I did the following:
1) Deleted links to defunct and/or long ago updated blogs (closed shops, blogs that haven't had new posts for more than 9 months.)
2) Deleted links to some bloggers who I've linked to and/or written about but they post marginal content and have never, ever bothered to reciprocate or comment in any way. SOCIAL media is about conversations, not monologues. As much as I'm a proponent of local florists, we need to share the love to succeed, not just receive it. Plus, please write something other than blah-blah-blah promotional posts with copied pictures.
I'm not saying we have to fawn all over each other, but active conversations - between blogs or via comments - are what make blogs truly successful - with (of course) the inclusion of content beyond just pushing the latest holiday specials.
Is your blog roll ready for some spring cleaning?
Have you run across anyone new and worth adding - because their content is so interesting?
Your blog roll can help readers get a feel for the kind of 'company you keep' and can also help other bloggers be found.
During today's cleanup, I did the following:
1) Deleted links to defunct and/or long ago updated blogs (closed shops, blogs that haven't had new posts for more than 9 months.)
2) Deleted links to some bloggers who I've linked to and/or written about but they post marginal content and have never, ever bothered to reciprocate or comment in any way. SOCIAL media is about conversations, not monologues. As much as I'm a proponent of local florists, we need to share the love to succeed, not just receive it. Plus, please write something other than blah-blah-blah promotional posts with copied pictures.
I'm not saying we have to fawn all over each other, but active conversations - between blogs or via comments - are what make blogs truly successful - with (of course) the inclusion of content beyond just pushing the latest holiday specials.
Is your blog roll ready for some spring cleaning?
Have you run across anyone new and worth adding - because their content is so interesting?