There has often been talk around our community about how we should be developing our sites. Optimize for broadband or not? And I think the concensus is/was to optimize for dial-up.
I ran across a study, that may suggest differently. It was done by Forrester Research and another by eMarketer...
2005 households with internet access 73.4%
2006 75.6%
2007 80.2% projected
2008 85.7% projected
2010 90% projected
Households with Broadband
2005 51%
2006 69% projected
2007 75% projected
2008 82 % projected
2010 84 % projected
These numbers would lead me to thinking about building a richer environment site, myself.
This growth in broadband, has moved some sites toward adding more features, and abilities to their sites. A study by E-tailing Group of 100 retail sites:
Alternative views 2004 21% and 2005 48%
Zoom function 2004 70% and 2005 80%
Streaming Video 2004 8% and 2005 19%
Audio clips 2004 8% and 2005 14%
Color Changes 2004 24% and 2005 34%
Canadian Numbers
households with internet and then broadband
2003 4.4MM 35.8% broadband
2004 5.3MM 42.7%
2005 6.1MM 48.4%
2006 6.6MM 52% projecyed
2007 7.1MM 55% projected
2008 7.5MM 58% projected
Seems that many are going this direction....with our products, I'm kind of changing my feelings on optimization for broadband...
The other biggie is an RSS feed from your site to auto-notify customers about specials etc...since RSS does not require an email address, there is less chance for the notices not getting through.
Just thought I'd pass this along....
I ran across a study, that may suggest differently. It was done by Forrester Research and another by eMarketer...
2005 households with internet access 73.4%
2006 75.6%
2007 80.2% projected
2008 85.7% projected
2010 90% projected
Households with Broadband
2005 51%
2006 69% projected
2007 75% projected
2008 82 % projected
2010 84 % projected
These numbers would lead me to thinking about building a richer environment site, myself.
This growth in broadband, has moved some sites toward adding more features, and abilities to their sites. A study by E-tailing Group of 100 retail sites:
Alternative views 2004 21% and 2005 48%
Zoom function 2004 70% and 2005 80%
Streaming Video 2004 8% and 2005 19%
Audio clips 2004 8% and 2005 14%
Color Changes 2004 24% and 2005 34%
Canadian Numbers
households with internet and then broadband
2003 4.4MM 35.8% broadband
2004 5.3MM 42.7%
2005 6.1MM 48.4%
2006 6.6MM 52% projecyed
2007 7.1MM 55% projected
2008 7.5MM 58% projected
Seems that many are going this direction....with our products, I'm kind of changing my feelings on optimization for broadband...
The other biggie is an RSS feed from your site to auto-notify customers about specials etc...since RSS does not require an email address, there is less chance for the notices not getting through.
Just thought I'd pass this along....