Awhile back, I was criticized for stating on this forum that I do almost nothing with making my website unique, non conforming to all the other florist websites.
Today, a customer from out-of-state called and wanted to place an order for her Aunt's funeral. I assumed that she was on my website and then called. She was not.
While speaking with her I directed her to my "TF cookie cutter" website. Several times she commented what a wonderful website I had. To put icing on the cake, she said "your site is much better than FTD's (.com) website."
I told her that TF does the work for the internet site. Nevertheless, she repeated that she really liked the site.
WHY am I bringing this up.
Because, I was criticized by some of you for having a cookie cutter website. Remember, you, as professional florists are not looking at these websites like the general public. You are looking at these sites from a competitive position or from a florist-to-florist comparison stand point
THe public, doesn't go to floral websites to critique, evaluate, or even compare your site, to your competitors site or to my site. They go to flowershop websites for convenience.
My point is, when dealing with website marketing issues, you need to remove yourself as a florist and look at it from a consumer point.
Joe
Today, a customer from out-of-state called and wanted to place an order for her Aunt's funeral. I assumed that she was on my website and then called. She was not.
While speaking with her I directed her to my "TF cookie cutter" website. Several times she commented what a wonderful website I had. To put icing on the cake, she said "your site is much better than FTD's (.com) website."
I told her that TF does the work for the internet site. Nevertheless, she repeated that she really liked the site.
WHY am I bringing this up.
Because, I was criticized by some of you for having a cookie cutter website. Remember, you, as professional florists are not looking at these websites like the general public. You are looking at these sites from a competitive position or from a florist-to-florist comparison stand point
THe public, doesn't go to floral websites to critique, evaluate, or even compare your site, to your competitors site or to my site. They go to flowershop websites for convenience.
My point is, when dealing with website marketing issues, you need to remove yourself as a florist and look at it from a consumer point.
Joe