I have been thinking about doing a series of newspaper ads (our paper is more affordable than you guys in larger cities...the CPM is acceptable, but still not "cheap") promoting our McAdams Floral website by offering orders place on the website between July 10th to August 10th at a XX discount (do not like that word) for orders must be delivered in same time periord...(excludes Weddings and Wire Outs). Would like some thoughts/feedback on this and what percentage would you think it would take to "inspire" people to even be interested for a looksie. Thanks, Clay