Proflowers best conversion on internet
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Eric S
Demoted Webmaster
Never mind i read the post wrong.
The conversion rate would be amount of visters to actual orders correct?
The conversion rate would be amount of visters to actual orders correct?
PhillyPhlorist
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Noticed FTD.CON not too far behind, followed by 1-800-Flowers.
I think some of this can be attributed to the fact that the consumer is LOOKING for a product, or has something specific in mind (flowers) and is ready to buy. When they do a search, WHO has the most prominent ad position, content, brand recognized name, etc.??? (deceptive listing could go with this...) I would ALSO think that the consumer is NOT directed by the "$29.99" lure - given the avg. sale of Florist, Gift, etc. category was $43 & change. No doubt the 29.99 thing got SOME response (especially with ProFlowers) but the AVG SALE in the category was much higher. (noticed today & yesterday Glenn Beck and Hannity are pushing PF ads for 24 roses @29.99 *if* you type in the promo words...)
All this points to their (mass-merchandisers) advertising power and presence on the web...
- H.
I think some of this can be attributed to the fact that the consumer is LOOKING for a product, or has something specific in mind (flowers) and is ready to buy. When they do a search, WHO has the most prominent ad position, content, brand recognized name, etc.??? (deceptive listing could go with this...) I would ALSO think that the consumer is NOT directed by the "$29.99" lure - given the avg. sale of Florist, Gift, etc. category was $43 & change. No doubt the 29.99 thing got SOME response (especially with ProFlowers) but the AVG SALE in the category was much higher. (noticed today & yesterday Glenn Beck and Hannity are pushing PF ads for 24 roses @29.99 *if* you type in the promo words...)
All this points to their (mass-merchandisers) advertising power and presence on the web...
- H.
Don't be fooled by the high average order ... it's all about the upsell.
PF has their $19 & $29 items ... and for just a couple $$ you can add this vase, or that perk, or this item. It's like buying an entry level car
Ryan
PF has their $19 & $29 items ... and for just a couple $$ you can add this vase, or that perk, or this item. It's like buying an entry level car
Ryan
PhillyPhlorist
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I wouldn't call $43 high - would you??? My avg. online order is higher than that. But, also looking at the page, "Greetings and Specialty Gifts" were lumped into the category as well...specialty gifts - as in Vermont Teddy Bear co.??? I would think the avg. would be HIGHER than the $43. Unless, PF is doing sooo much volume at $29.99 that it is dragging the average down a bit...
- H.
- H.
Avg PF order is just over $37. Avg FTD.com order is $55. Avg Martin's order is $75. Avg customer expects to pay $35 for flowers.
The super-low prices are a lure, and the add-ons are gravy for PF.
Ryan
The super-low prices are a lure, and the add-ons are gravy for PF.
Ryan
What I've found is that the $29.95 just gets you in the door and by the time you leave you're closer to $50.
Heck lemme try it, just a min. the 29.95 order came to 38.98 and interesting they allow billmelater. anyone thought of or investigated that?
Heck lemme try it, just a min. the 29.95 order came to 38.98 and interesting they allow billmelater. anyone thought of or investigated that?
IIRC PF's last public financial statement (before being aquired by Liberty) said their average sale was $49 or so - $37 for product plus $12 for shipping. This V-Day they did much more to promote the higher price points even though they kept the $19.95 and $29.95 teasers.
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