Noticed FTD.CON not too far behind, followed by 1-800-Flowers.
I think some of this can be attributed to the fact that the consumer is LOOKING for a product, or has something specific in mind (flowers) and is ready to buy. When they do a search, WHO has the most prominent ad position, content, brand recognized name, etc.??? (deceptive listing could go with this...) I would ALSO think that the consumer is NOT directed by the "$29.99" lure - given the avg. sale of Florist, Gift, etc. category was $43 & change. No doubt the 29.99 thing got SOME response (especially with ProFlowers) but the AVG SALE in the category was much higher. (noticed today & yesterday Glenn Beck and Hannity are pushing PF ads for 24 roses @29.99 *if* you type in the promo words...)
All this points to their (mass-merchandisers) advertising power and presence on the web...
- H.