Rarely does a day go by when I am not asked a few questions about Search Engine Optimization (SEO).
I'm going to an Allied meeting next week, so I've decided to print a FAQ article in hopes it will help the florists understand the basics.
Would love some of your input...
What is Search Engine Optimization?
Simple terms - engineering the webpage (or website) so that it’s achieving higher rankings in the search engines.
BIG HINT: Webpage ranking results change week to week due to competition changing their SEO, so maintaining a top ranking requires constant keywords monitoring and constant reworking the website.
Why are Search Engines Important To florists?
Search engines are producing 85% of all website traffic. For the under 40 age group, the Internet and search engines have become the most used media in the last 2-3 years.
How Do Search Engines Rank Their SERPS (search engine result pages)?
First:
Natural or Organic results - These results are the ones that most users are looking for…are ranked according to how relevant and how important they are. Usually located on the left side of the page.
Second:
Paid - florists paying the search engines to display their floral ad when someone searches for a word which is related to their floral product or service. Usually located on the right side, plus the top two or three listings and the bottom two or three listing on the left side of the page.
How Do I Get a Higher Ranking?
Use the right keywords on your webpage.
Have lots of content on your webpage, add more or change regularly.
Get relevant sites to link to your webpage.
Use the right keywords in those links.
What is Link Popularity?
Links to your webpage tell the search engines how important your webpage is to other people. Search engines assume if it's important enough for other webpages to link it, then it’s important enough for the search engines to display at the top of the rankings. Links are the most important factor in ranking.
Are Some Links Better Than Others?
Yes…you want links that...
come from relevant webpage (webpage that uses the same or similar keywords).
come from an important webpage (high ranking).
includes your keyword as part of a visible link text.
include varying link text (not the same link text each time on each link).
come from a page that links to few other sites.
.
I'm going to an Allied meeting next week, so I've decided to print a FAQ article in hopes it will help the florists understand the basics.
Would love some of your input...
What is Search Engine Optimization?
Simple terms - engineering the webpage (or website) so that it’s achieving higher rankings in the search engines.
BIG HINT: Webpage ranking results change week to week due to competition changing their SEO, so maintaining a top ranking requires constant keywords monitoring and constant reworking the website.
Why are Search Engines Important To florists?
Search engines are producing 85% of all website traffic. For the under 40 age group, the Internet and search engines have become the most used media in the last 2-3 years.
How Do Search Engines Rank Their SERPS (search engine result pages)?
First:
Natural or Organic results - These results are the ones that most users are looking for…are ranked according to how relevant and how important they are. Usually located on the left side of the page.
Second:
Paid - florists paying the search engines to display their floral ad when someone searches for a word which is related to their floral product or service. Usually located on the right side, plus the top two or three listings and the bottom two or three listing on the left side of the page.
How Do I Get a Higher Ranking?
Use the right keywords on your webpage.
Have lots of content on your webpage, add more or change regularly.
Get relevant sites to link to your webpage.
Use the right keywords in those links.
What is Link Popularity?
Links to your webpage tell the search engines how important your webpage is to other people. Search engines assume if it's important enough for other webpages to link it, then it’s important enough for the search engines to display at the top of the rankings. Links are the most important factor in ranking.
Are Some Links Better Than Others?
Yes…you want links that...
come from relevant webpage (webpage that uses the same or similar keywords).
come from an important webpage (high ranking).
includes your keyword as part of a visible link text.
include varying link text (not the same link text each time on each link).
come from a page that links to few other sites.
.