Why you would ever have a wire service website?
Everyone on the floristboards @@@@@ about how the wire services are screwing florists, how over priced the wire services charge for belonging, how much money everyone loses filling wire in orders. THEN GUESS WHAT, IT'S THOSE SAME FLORISTS WHO BUY A WIRE SERVICE WEBSITE!
Forget about what it costs for a wire service website, forget about all this crap they say about they maintain your website. The real reason not to have a wire service website is that you are giving them access to the customer information of who is buying flowers from your website.
Both FTD and Teleflora are marketing direct to the consumer. Both are trying to get customer to order off their .COM websites. Florists @@@@@ about how wire services are trying to steal their business, and then they have a website with a wire service. This gives that wire service data as to who they should be marketing to.
Why should they spend millions on advertising to the general public, when they can spend millions marketing to flower buying consumers who have already bought flowers from florists.