Show me the data that supports that the CONSUMER is after a Dcon.
You are correct that consumers, right now, don't request dcon. That's because it's the
norm that florists don't provide dcon.
Question is, does this norm continue? Is it possible that consumers will expect it in the near future? If the answer is yes, then we should be better prepared for it, I think.
In our experience (also see below), when we ask if they want delivery confirmation, the majority (I don't track the exact percentage) of callers say 'yes.'
On phone orders it's a different animal. You have to ask the customer for their email address so you can confirm delivery. It's my experience that overwhelmingly the customer say, "No thanks, not necessary."
That's exact opposite to what we've been experiencing.
But I think there's an explanation.
No doubt that the majority of your customers have been your loyal customers for ages. So they know what your shop does and trust you.
That's not the case for new shops, like us, whose revenue growth primarily relies on capturing and retaining new customers. In fact, ~50% of our orders are placed by customers who never called us before.
So naturally, they are a bit anxious about who they are dealing with. Offer of dcon, at least for us, will give these new customers peace of minds.
In other words, dcon may not be that necessary for existing, loyal customers. But it is
one of the effective tools for any florists, new and establied, to give peace of minds to new customers.
