http://www.marketingwords.com/blog/?p=269
Another benefit of including reviews on your product pages is that it adds unique content to a page that may have stock text in the product description.
Ryan
But just how believable are consumer reviews? According to Deloitte & Touche USA, “Consumer Survey: Market Transparency” as reported by eMarketer, a mind blowing 99% of Internet consumers find consumer-generated online reviews to be credible.
Are you using consumer-generated reviews on your site? If you operate a services-based website, do you include links to reviews from Yahoo! Local or other client testimonial?
Another benefit of including reviews on your product pages is that it adds unique content to a page that may have stock text in the product description.
Ryan