Listed below are some tips I thought were helpful to increase online conversions.
The tips are from this link in the Ecommerce section of Webmasterworld:
http://www.webmasterworld.com/forum22/4525.htm
(Please note, you may need to create a (free) login to read the whole thread.)
While the discussion does not pertain only to the florist industry, much of the discussion applies.
Tips to Increase Online Conversions
Anyone care to add some of their own tips?
The tips are from this link in the Ecommerce section of Webmasterworld:
http://www.webmasterworld.com/forum22/4525.htm
(Please note, you may need to create a (free) login to read the whole thread.)
While the discussion does not pertain only to the florist industry, much of the discussion applies.
Tips to Increase Online Conversions
- If you don't have one an 800 number, add one, it will increase your sales 30% plus.
- Incease the size of your "buy" button to a size you are uncomfortable with in your layout and make it a color that sticks out "red". Believe it or not this can add 1% - 5% in your sales.
- Offer an enlargement photo/s of the product, and make it/them BIG.
- Develop a good succinct list of FAQs from the inquiries you get from your new #800 and otherwise.
- Don't innundate your viewer with too much content on the product pages.
- Give the customer a sense that you're a real company with real people. Photos of people using your products and or photos of customer service, staff, packers, etc.
- Don’t just get a toll-free number, but make sure the placement of that number on your site is prominent and consistent.
- Define your return policy.
- Don’t make people type their e-mail address twice.
- Give customers the opportunity to copy their shipping info to their billing info if they are identical.
- Provide a “sale” or “clearance” section to attract the budget-conscious shoppers.
- Your customers should not have to search for something for more that 3-5 seconds. Ensure that all of your action buttons are easy to see and jump out to the customer.
- If you don’t sell an item, remove it from your site.
Anyone care to add some of their own tips?