Essential Marketing for Florists
Rising Above The Crowd

4 Unique Ways to Stand Head and Shoulders Above the Florist Crowd

What do Samsung, Apple and HTC have in common? What do Teleflora, FTD and BloomNet have in common? These companies are pack leaders and recognised authorities or top brands in their niches and industries.

Why is that? What makes these companies tick? How are they able to consistently achieve great and enviable results? How can you learn from them? What can you do to stand out too?

Rising Above The Crowd

Most businesses suffer from the “sameness illness”. Businesses who lead play by different rules. They have higher standards and play for higher stakes. How can you evolve and become one of the main players in your industry, whether on a local or national stage.

1. Get Your Basics Right

What are your foundation principles? What is your company particularly skilled at? What do you do better than every other company in the same niche and industry?

In his book, Outliers, Malcolm Gladwell talked about how it takes about 10,000 hours of consistent, focused action to become extremely skilled at one thing. What is your own “10,000 hours”?

Jim Collins in his book, Good to Great talked about the Flywheel concept and how when you keep turning the flywheel, it’ll get to the point where its momentum will take over. This is a very crucial point. You need to find your flywheel first.

2. Dare to Be Different

Nowadays, it seems everyone is getting advice from the same source. It’s almost as if there’s no real difference in thoughts and thinking.

If anything, most people and businesses prefer conformity to being different. When you look at it deeply, this is the single biggest reason why many businesses struggle.

Seth Godin once talked about why it is always better to have more bad and bizarre ideas that work than the usual boring, ineffective tripe that everyone is preaching about. Dare to be different!

3. Get on the Edge of Technology

Most companies that are doing well now either have the most recent technology or have integrated the old technology so smoothly that the company runs like a well-oiled machine.

Keep your ears and eyes peeled for new and emerging technologies. Most importantly, explore how you can adopt and apply them to your business before your competition does.

This is how you stay ahead of the crowd. This is how you stand out. This is how you become the leading expert in your industry and niche.

4. Personalise Your Service

I read an article today about a pilot who sent a handwritten thank you letter to an actress for being one of their most frequent flyers. And it struck me that businesses aren’t doing this more. No personal touch, nothing different.

Here’s the reality, customers are becoming even more discerning and choosy. They want to do business with the small business owner than the big conglomerate. Why? Because they feel they’ll get a more personalised service from the business.

There’s a shortage of the personal and you can take advantage of it. For instance, if you own a website and have a list of subscribers on your floral list, make sure to periodically send them customised and personal thank you messages every quarter.

No one is doing this right now. Why they aren’t, I don’t know. But do this and you can be sure that your customers’ loyalty quotient will surge upwards in your favor than your competition’s if you do this more frequently.

2 thoughts on “4 Unique Ways to Stand Head and Shoulders Above the Florist Crowd”

  1. In other words, be the best you could be!

    Research on your competitors, study the benefits they give to their clients, then formulate new ways to beat out these competitors.

    Be different and offer things that they don’t! You always want to be known as “better” in your market’s eyes.

    Good luck!

  2. Yes, your business needs to be different and have a unique personality. And this is something most florist don’t understand in my opinion. Starting with the same website templates, catch phrases and ending with the general feel, it’s all the same. It’s like most understand the need of a front but not the need of a personalized one, one that catches the eye and makes clients stick with you and return.

    Honestly, I don’t know who’s at fault here. Us florists for the choices we make or the teachers that fail to teach the need of a personalized business that stands above the crowd.

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