Essential Marketing for Florists

British Columbia Florist Shows Halloween Spirit

Some holidays are a natural fit for florists. (A certain romantic celebration in February comes to mind.) Others require a bit more creativity.

In Victoria, British Columbia, Brown’s the Florist isn’t letting candy companies have all the fun this Halloween. The 104-year-old shop, which has three locations, is promoting a trio of “spooktacular” ideas to engage with customers.

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Emphasizing florists’ ability to transform spaces into something magical, Brown’s  is marketing porch decorating services for those looking to impress trick or treaters (or, you know, their parents). This idea has legs that will carry into the coming months. Think about it: pretty gourd and mum displays pave the way for professional tree trimming, wreaths, spring planters, etc. img_4310

Brown’s designers are also pretty gifted with a carving knife. The shop is participating in a friendly competition with neighboring businesses to see who has the best jack-0-lantern design. It’s called “Pumpkin Pursuit.” Participating shops and restaurants are sticking their pumpkins in the front window, along with a walking map and a ballot box. Voters are entered into a raffle to win two air tickets.

Finally, on Oct. 31, the shop’s Sidney branch will participate in “Treat Street,” a fall festival/trick or treating experience hosted by local businesses.

How are you celebrating Halloween at your shop? Have anything special planned for upcoming holidays? Email [email protected] 

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