Using psychology to increase sales may seem a little underhanded, but in reality it’s all about giving your customers what they want. When you formulate your business marketing and publicity campaigns, or train your employers in customer service, you will benefit from using the psychology to increase sales, build relationships and ultimately, increase productivity of the company.
Do not confuse your customers
Whatever strategy you use for marketing and promotions, make sure that you do not confuse your customers. Confusion puts people into a kind of mental paralysis instead of aiding them in decision making.
So, the trick is to keep things clear.
If you have lots of flowers to offer, categorize them based on different factors such as colour, occasion and price. This makes decision making easy for the customers and they have a pleasant experience shopping with you.
Shift focus on gains
Customers are looking for good value for their money. So, talk about what the customers gain from buying the flowers instead of focusing on the offers or discounts you offer. Psychologically, customers prefer value to cost saving.
It is not all business
Selling is not all business. You need to build a relationship in order to gain the psychological edge. So, when you talk to customers, spend a few moments interacting with them. Add value to their shopping experience by sharing useful tidbits about flowers.
Implement ways to stay in regular touch with customers with a view to retain them for long term. Essentially, make them feel like they are a part of your business’ success rather than one time customers.
Make the experience interactive
Plan and implement strategies that elicit a response from customers. One of the best examples of this strategy is social media. Encourage customers to join your online circle and community.
Interact with clients regularly. This gives you three benefits. First, customers feel connected to your business. Second, they feel ‘oneness’ with the company since you are all a part of a single community. Third, they become your brand ambassadors and get their friends to shop with you.
Deliver what you promise if you want to build trust. For instance, if you claim to deliver only fresh flowers, avoid delivering faded or wilting flowers. This is extremely important not only to sell flowers now, but also for long term growth of your business.