SEO

Telecommunication Solutions and Easy Navigation are Factors In Closing Sales Florists wishing to capture potential business via Google searches must think beyond just getting visitors to their site.  Getting hits to your company’s website is only part of the equation.  There are other factors that must be taken into account.   In order to truly have […]

Greg Jarboe, the original Godfather of Video SEO and online PR, has a column on Search Engine Watch with some great tips on using the YouTube Keyword Tool to make sure you get as many eyeballs as possible on your latest YouTube contributions. Remember, users are searching for video content, so they’re less likely to

As a reader of this blog, you’re likely aware that Strider operates a number of web properties, including the leading site in the florist industry, FlowerChat.com. When you own and operate even one site, some things are a given. You’re going to get spammed by people who want to take advantage of you, people who

Our previous test compared how Internet Yellow Pages and Local Florist Directories compared across the Top 20 US markets. Based on some feedback we decided to run the test again on mid-market cities with populations between 100,000 and 600,000. Testing criteria was the same as used in the previous report.

Inspired by Andrew Shotland’s recent review of the top IYP sites based on rankings across various cities (referenced in an earlier post), I decided to run my own test on a number of popular florist directories. I borrowed shamelessly from Andrew’s methodology, so I’ll give a quick outline of my approach before giving you the

Andrew Shotland of Local SEO Guide recently published his research on the top ranking Internet Yellow Pages sites for local businesses. His methodology is laid out in detail within his article, so I won’t repeat it here. In summary, he took the top 20 IYP Business Categories and searched the top 20 US cities by

Valentine’s Day is fast approaching and internet-savvy florists already have their V-Day products online. Many of you have already begun email marketing campaigns as early as mid-January! Today, I want to talk about an effective way to generate some extra search traffic and funnel it into your ecommerce site. We’re going to go through a

A few days after I posted on the dangers associated with tracking URLs, Nathan Buggia did it bigger and better. Check out his post on Jane & Robot on URL Referrer Tracking for more detail and better explanation than I gave. But, that’s why Nathan and Vanessa are stars & I am not 🙂

Referral tracking URLs are a fairly common practice. They are used to identify the source of a visitor – for example, if the customer clicked on an AdWords campaign. Tracking referrals in this way can help build useful data to evaluate the effectiveness of different types of marketing. Here’s an example from a Just Flowers

We’ve got some really solid info for you this week, and yes – it is mandatory weekend reading.

“Stuff Worth Reading” is turning into a sort-of weekly round-up of articles on SEO & Internet Marketing that are relevant to retail florists. I’d go so far as to call it required reading, but that’s just me. This time around, I’m splitting this into two parts. Over the past week, two FlowerChat members have been

Here are a few more articles that have come through my RSS reader that are worth a second look: