Last year we published a report comparing the top Florist Directories with the top Internet Yellow Pages sites.
I thought it would be fun to run the same report a year later and see how things have changed. The methodology remained the same, we just recalculated the scores based on today’s rankings.
| August 2009 | October 2010 | Change | |
| Find A Florist | 597 | 606 | 9 |
| Citysearch | 692 | 550 | -142 |
| Locate A Flower Shop | 1325 | 529 | -796 |
| Yellow Pages | 4 | 335 | 331 |
| Yelp | 1171 | 276 | -895 |
| Flower Shop Network | 232 | 229 | -3 |
| Superpages | 634 | 134 | -500 |
| Area Connect | 114 | 97 | -17 |
| FTD Florists Online | 170 | 49 | -121 |
| Yahoo! Local | 230 | 37 | -193 |
| Local Flower Shop | 57 | 27 | -30 |
| Insider Pages | 150 | 21 | -129 |
| iLocal Florist | 0 | 19 | 19 |
| Local Florist | 0 | 5 | 5 |
| FloristDEX | 0 | 0 | 0 |
| Direct 2 Florist | 0 | 0 | 0 |
| BizJournals | 19 | 0 | -19 |
| Magic Yellow | 0 | 0 | 0 |
| Switchboard | 0 | 0 | 0 |
Surprisingly, YellowPages.com is the big winner. (Or, perhaps not so surprising … we’ll discuss that more in a few days 
)
Thanks. Really interesting to see the dramatic drop by LAFS. They’ve been around a long time and have quality local florist content (unlike some of the other ‘directories’).
I don’t really see a pattern for the drops – but am seeing more local flower shops’ sites rise in search so perhaps that’s part of the equation.
That was my feeling as well – with the rise in prominence of local sites, and Google’s devaluing of nationally-focused sites (http://www.seomoz.org/blog/ranking-for-keyword-cityname-in-multiple-geographies) it’s only to be expected that these directory-type sites will fade back.
Yellow Pages was an eye-opener, but based on some tactics we’re seeing in Canada, I’m wondering if they’ve finally decided to show up and play 🙂
Pingback: Look Who’s Buying Links — Florist SEO Blog
It was about time for Yellow Pages to do something about their rankings! Now, they just need to stay at it and they will get a lot better scores next year. Why is it that Yelp lost so many points? It seems like they’ve just done everything wrong this year. I wonder why that is?
Find A Florist seems to be very solid and knowing exactly what they should be doing and not doing.