The psychology of a customer ultimately influences her purchasing decision. So, you can begin from this end of the sales process and gain more clients within a short span of time. Playing on the psychological advantage is effective for every product, be it a computer or furniture, but can be particularly effective when you sell flowers. One of the first things you need to do is write a compelling copy that has a major psychological influence on the prospective customer base.
Your target audience might be bombarded with marketing stuff all the time. An undesirable repercussion of this aggressive marketing method is that customers become very suspicious.
In other words, customers know better than to believe everything they read.
In such a scenario, you need to undo their psychological wiring and give them proof to justify what you say. When you write a copy, concentrate on stating facts and backing them up with strong stats and figures. By doing this, you appeal to the customers’ sense of logic to make the decision.
Psychologically, they are more than likely to believe you.
‘You’ is the keyword
Your customer does not visit your website to do you a favor. When a customer visits your website, she looks for something that is of value for her. So, the copy you create should make generous use of ‘you’, and less of ‘we’.
When you use sentences such as ‘you receive…’ and ‘your flowers…’, rather than ‘we offer…’ or ‘our contribution…’, the customers’ ‘ego’ is satisfied. They feel good and are more likely to convert.
Get personal and direct
If you want the psychological advantage, write the copy in second person speech. Talk to the customers directly. Ask questions, give answers and stimulate their minds.
This kind of content is definitely more engaging and triggers readers to think about what you write. Their logical mind processes the information and if your presentation is good, you can convert more shoppers into customers.
Additionally, do not make the copy unnecessarily verbose because it tends to get boring and monotonous. Keep the content short, crisp and exactly to the point.
Include anecdotes, case studies and real life experiences
People relate to people. Use this to benefit and include interesting anecdotes, examples and case studies when appropriate. This way, readers form a psychological bond with your copy because they relate to the characters in it.
You could begin your writing this way and once you gain the emotional advantage, follow on to promote your products. The returns will be more pronounced.
In order to gain the psychological advantage, you need to understand your target audience thoroughly. Tailor the copy around their lifestyles to obtain great results.