WARNING THREAD DETOUR
Recently, eFlorist members were offered a new way to serve their customers: By providing gift baskets from GiftTree.com on their sites. Now, you can offer a wider selection of gifts for your customers to choose from through the eFlorist Gift Basket Program.
Sometimes, customers are looking for a special gift to commemorate an event or send their regards, but they may not know if flowers are appropriate. If you can offer alternative options you're more likely to keep the sale, whether it means creating a custom bouquet or offering a gift basket of food or wine.
GiftTree.com offers one of the world’s largest selections of handcrafted gift baskets, great for any occasion. All of their gifts are backed by their 100% satisfaction guarantee and range from fresh fruit baskets to wine baskets, with items in all price ranges.
Here’s how it works:
◦Florists sign up with GiftTree at
http://tf.gifttree.com/dropship/signup.php. It takes just a few minutes to enter their information and get started.
GiftTree will contact Web Services to activate the gift basket category on the shop’s site. Within a few days, the category will appear and the shop will be ready to sell.
◦When a customer orders a gift basket online, the shop receives the order the same way they receive everyday floral orders from their eFlorist site.
◦From there, the florist logs in to GiftTree.com's secure eFlorist Reseller System to enter the order information. The florist only needs to enter their business credit card information once. It is then saved in the account information, so they don’t need to re-enter it for future orders. After ordering, the florist will receive an automatic email with the order number confirming that GiftTree.com has received the order.
◦To ensure same-day shipping, orders must be entered into GiftTree.com's eFlorist Reseller System before 4:00 PM (CST). The cutoff time on eFlorist websites has been set to 2:00 PM (CST) to allow at least 2 hours to submit the order to GiftTree.com. When the order is shipped, the shop receives an email with tracking information. That's it!
I thought Teleflora was against drop-shipping. Why would they partner with someone who does this?
Teleflora is adamantly opposed to the practice of wire services fulfilling orders themselves instead of sending them to florists. To be clear, Teleflora is NOT participating in drop-shipping in any capacity. The GiftTree / eFlorist gift basket program is specially designed to allow our member florists to merchandise a popular gift category on your sites. Although GiftTree fulfills the order, florists are the ones who receive the orders and benefit from a 30% price discount. Our goal in working with GiftTree.com is to give you a wider array of products to offer your customers with minimal effort on your part.
What’s the benefit?
You can offer your customers an expanded product line, all without having to carry the items or handle the shipping yourself. Gift baskets are displayed on your site as their own category, so your customers never leave your site to shop.
Why should I merchandise these items on my site?
Customers appreciate variety, and the more gift options you can provide to your customers, the better. Gift baskets are popular items and GiftTree.com’s are some of the best. The gifts range from charming cookie tins to keepsake containers filled with luxury items such as champagne and caviar. The additional items let your customers know they can count on you for all of their gift-giving needs. The best part: You don’t have to stock any additional products or handle shipping!
What does it cost?
There is no fee to enroll. All you pay is the standard fee of $3.45 per order. eFlorist members receive a discount of 30% off the MSRP for each item, excluding shipping fees. In addition, you can set your own custom pricing for the items for a higher profit if desired.
Do I have to set up a custom category or products?
No, all you have to do is sign up at
http://tf.gifttree.com/dropship/signup.php. We’ll set up the category for you.
How will I receive the orders?
Orders will come through the same way flower orders on your eFlorist site do.
Will GiftTree market to my customers?
No, GiftTree will NOT market to your customers. GiftTree will fulfill and deliver gift orders to the recipients as instructed but will not market to the senders in any form. Please rest assured that GiftTree will not “steal” your customers.
May I see the product lineup?
Certainly! To see which products will be carried on eFlorist sites, please visit
http://tf.gifttree.com/products.php.
Can I manage this using eSAT?
Like any other category, you can activate and deactivate it using eSAT. You cannot, however, alter the product selection within the category.
Where can I learn more?
If you did not receive an email with information about this exciting new addition to the eFlorist program, you can visit
http://tf.gifttree.com/program_overview.php for full details.
What if I have further questions?
Our Web Services team is available to answer questions about your site, but if you have questions about any GiftTree products, GiftTree.com's dedicated Reseller Customer Service Team is available to help with any order questions or issues by phone and email. Call 1.800.430.8216 or email
[email protected]. The team is available Monday through Friday, 5:00 AM to 5:00 PM (PST); Saturday, 6:00 AM to 3:00 PM (PST); and Sunday, 6:00 AM to 2:00 PM (PST).
To learn more about GiftTree and their selection of gifts, please visit
www.gifttree.com.
