Digital Marketing thinktank eConsultancy recently wrote about Amazon’s latest – and most prominent to date – colossal fail of their cloud hosting service. This isn’t the first time Amazon has crashed hard (it wasn’t that long ago they went down for nearly a week), but this time some big names were involved.
How big is big? How about names like Pinterest, Instagram and some little outfit called Netflix?
Questions continue to swirl around Amazon has the visibility of their hosting problems continue to rise.
McMillan notes, “A storm shouldn’t have taken out Amazon’s backup generators.”
A storm? Really? Hopefully there is more to this … but clearly, no hosting provider is too big to fail. The choice each company faces is: Understanding that hosting failures are bound to happen, do they opt to tolerate some level of downtime or invest significant resources in hosting across several different providers in hopes of achieving something closer to 100% uptime?