It should come as no surprise to anyone that the marketing channels with the lowest degree of difficulty also come with the lowest level of effectiveness.
The study by Market Sherpa also reveals that even larger corporations are struggling with planning and formalized processes for implementing marketing tactics. However, that hasn’t stopped companies from going after the more difficult options like SEO, Site Optimization, Content Strategies and Trade Shows.
Print advertising continues to be see steady use despite its low effectiveness, likely because of the low cost and investment of manpower.
Email marketing sits in a sweet spot of high effectiveness and low difficulty, but it should be noted that low investment in the quality of your email marketing will significantly impact the results.