In all my newsletters, I have always maintained that the basics of SEO can never be neglected if you want REAL results from your seo campaigning. “Keyword” occupies a major position among SEO strategies and has to be impeccably incorporated into any website content if it is looking for seo optimization. This entire post is therefore dedicated to Keyword(s), as it is the backbone of SEO and deserves special mention in any seo blog.
What exactly is a keyword?
A keyword is a word which is supposed to be the search phrase for your article and must be infused into your content repeatedly, for a few times. Google and all major search engines send over “spiders” or “bots” to crawl and examine your site for keywords. When it finds a word being used several times in your content, it automatically indexes it to be important for browsers who are performing that specific keyword search.
It is worthwhile to mention in this context that over optimizing content with a specific keyword can yield unfavorable results. Search Engine “spiders” are actually very smart and if they find that you are using keywords more frequently in the content for tricking it into a high position in SERPs, they will immediately penalize your site and may even blacklist it in extreme cases.
What is the right keyword density?
Keyword density means the number of times the keyword occurs in your article. A percentage count is actually used to determine its appropriateness. For instance a 5% density in a 500 words article gives you the liberty to use the keyword 25 times in your article. While some people have speculated that keyword density plays a factor in SEO, the reality is that there is no true target percentage. The key is to make your content read naturally while incorporating a variety of uses of the target phrase.
Placement of keywords
Although you can use keywords throughout you text, when you place them frequently towards the beginning and the end, they become all the more relevant and effective. A fluid lucid style of writing with keywords placed in different combinations and orders is the most natural and the most preferable style of infusing them.
As I said earlier, when you are looking for local business (as most florists do) it is always wiser to research and scoop out a keyword phrase which generates local results. Picking out “best florist shop” as a key phrase can do your website more harm than good, since it can easily sidetrack your local prospective clients and bring your website to the notice of the global audience, among which a meager percentage or even none can belong to your region. If you are doing business in California, then infuse region specific keywords like “California fresh flowers” and watch queries pouring in. Google Adwords can help you in your search for the right keyword.
For small retailers and local florist businesses, a local focus (in the keyword phrase) in the title tag can help boost the page rank of the website and stream in buyers looking for florist shops in your city, province, state or region.
My next blog would enlighten you on another interesting topic – how website designing and seo tactics can together yield best results for small businesses.