As the holidays rapidly approach, a strategically designed online marketing campaign can maximize the upcoming holiday season.
Here are a few tips to help you get the most out of your holiday campaigns:
Identify the holidays you will target
The first step is to identify which holidays you are going to target.
Are you going to target…
… all of them?
… Some of them?
… None of them?
Some important dates are:
Halloween – Wednesday, October 31st
Thanksgiving – Thursday, November 22nd
Hanukkah – starts Saturday, December 8th
Christmas – Tuesday, December 25th
And, throughout December, many schools will have holiday balls.
The more completely you create your plans, the better your results will be.
With date-driven promotions, there is a limited window of opportunity. If you are doing PPC (pay-per-click) advertising, it’s important to make sure you allow enough time for your ads to be approved by Google.
Coordinate Your Campaigns Across Different Media
If you are using multiple platforms for your promotions, have consistency throughout.
It’s confusing to your reader to see one promotion somewhere and then come to your website and see a completely different promotion.
If you are offering a special promotion on your Facebook site, or in an Adword, make it easy for someone coming from one of these sources to find the promotion on your site.
Often, a person visiting your website won’t remember the promotion code listed on the site where they saw it, and making them go back to find it is an invitation for them to leave your site and possibly visit another one.
Test your campaigns and adjust
No matter how well you like a promotion, what ready matters is how well it is received by your audience.
By continually monitoring your promotions and making adjustments as necessary, you can maximize the results of your holiday marketing efforts.
For more useful tips regarding online marketing for your retail floral business or to discuss your needs, please contact us.