One of the hardest parts of writing a blog post is finding an exciting topic to use. Depending on your market, this can be especially tough, as you constantly find yourself struggling to keep your readers engaged. It’s like running on a treadmill without the option to stop or turn it off—eventually you’ll tire out. There’s nothing more dreadful than reading a tired, stale blog that is filled with dull, put-you-to-sleep content.
As an owner of a business or Ecommerce blog, you have the difficult job of finding relevant and engaging topics to use for your content. The good thing is that finding dynamite topics is far from hard—it’s actually quite simple.
Method 1: Know Your Readers
Knowing what your readers want to read is huge, and this can provide a fountainhead of powerful information that you can use. Let’s say that you’re a florist that provides wedding floral arrangements for your customers. If you know that the majority of your customers are twenty-somethings that are getting married for the first time, you must use this information as leverage. Here’s a checklist of valuable intel that you need:
- What they usually want from your business
- The buying history of your average customer
- The age, gender, and interests of your average customer
- Their budget, income, how much they’re willing to pay, etc.
So, let’s go back to the wedding florist example. You don’t want a generic blog post about flowers, as that will bore them. Unless your readers are super-enthusiasts when it comes to all things floral, they will not want to sit through a humdrum blog post. Expect your readers to have other things to do. But if you write a blog post that appeals to their interests, like:
5 Ways to Liven Up Your Wedding Reception Using Floral Arrangements
How to Use Flowers to Decorate Your Wedding on the Cheap
How to Impress Your Wedding Guests With Exotic Floral Arrangements
If you’re a wedding florist, those topics are great, as they use the interests of your readers and customers as a springboard for your blog topics. Relevance goes a long way to attract your readers to your posts.
Now, you may be wondering how to extract valuable intel about your customers. Here’s how:
What are the common questions that your customers ask you? Use those commonly asked questions as blog topics.
Use a survey that finds out what you need to know.
Both of these methods work terrifically, because your customers are directly divulging important info. Knowing the average reader profile will enable the blog posts to practically write themselves.
Method 2: Read Popular Blogs in Your Industry
Whenever you find yourself stuck on what topic to write about, find the top blogs in your industry or market and see what they’re writing about. You’ll be surprised at how useful this is, as there is always a great topic or new perspective that you’ll discover. It should go without saying: Don’t Plagiarize. But you can adopt a specific idea or topic so that you have the inspiration you need to write a fresh blog post. Use these popular blogs and craft your own unique commentary.
Method 3: Look at Blog Comments
There are pieces of gold within every active blog community. This gold can be found in the comments section. Whether it’s on your blog or another popular blog in the industry, the questions/discussions/arguments that you’ll find in the comments will provide a never-ending cascade of interesting, relevant topics that will captivate the attention of your readers.
The excuse of “I don’t know what to write about” should be a relic of the past with these tips. These 3 tips are built on this principle:
Know who you’re writing for and you’ll never run out of things to write about.
Understand that and you’ll never be stuck on what to write about again.