Florists

Florists Flex Their Political Muscles

It’s been a major week in politics. On Tuesday, while America waited with bated breath for primary results in winner-take-all states, Florida and Ohio, nearly 90 floral industry professionals assembled in Washington, D.C., to meet with their representatives during the Society of American Florists’ 36th annual Congressional Action Days.

A Roomier, Rosier Space — Just In Time For Valentine’s Day

Georgianne Vinicombe kicked off the new year with a makeover. Around Thanksgiving, the owner of Monday Morning Flowers and Balloon Company, with locations in Princeton, New Jersey, and Yardley, Pennsylvania, decided a 6- by 12-foot cooler in her Princeton shop needed to go. “It was in the middle of our showroom and felt like a …

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Chamber of Commerce Event Earns Florida Florist Early V-Day Sales, New Leads

Confronted with a Sunday Valentine’s Day in the middle of a holiday weekend — the worst case scenario — Rick Rivers knew he’d have to pull out all the marketing stops this year. In addition to his billboard ads and “Dr. Love” coupons dispersed at sports bars during NFL playoff games, the owner of A Floral …

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Detroit Florist To Turn Abandoned House Into Something Magical

In 2012, Belgian designer marked his debut with Christian Dior by hosting, hands down, the most stunning fashion show ever. In homage to Dior’s passion for flowers and gardens, he blanketed five rooms of a Parisian mansion with one million blooms  — blue delphiniums, white orchids, pink peonies, and yellow and orange roses. People around …

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Hitomi Gilliam, AIFD, Talks European Design

In this week’s blog post, we caught up with Hitomi Gilliam, AIFD, of Design 358 in Vancouver, British Columbia, who recently conducted a European Master Certification program in Atlanta with partner Tomas de Bruyne. Titled “Intimate to Ultimate,” the event focused on weddings.